The very word makes most of us….even fundraising professionals…cringe.
Being a fundraiser doesn’t mean that you’re comfortable asking for or discussing money.
Isn’t that funny and maybe a little odd?
It is such an important part of just about everything we do and yet it is a topic that we fear.
Nonprofits must have a positive attitude about money if they hope to be successful. Here are three things you can do to improve your attitude about money which will help your fundraising efforts.
- Think about your money experience. Where did you learn your attitudes about money? Did you grow up in a family where money was very tight or was there always money available? Who in your life do you think is a good money manager? A bad money manager? Why? Do you think your organization manages money well? Why or why not? How do these things color your attitude about your organization and fundraising efforts?
- Review your message. Look at your social media, website, direct mail pieces, and newsletters that you are preparing for fourth quarter fundraising efforts. Do they sound desperate? Do they feel like the TV ads for the furniture store that is always going-out-of business? Have a co-worker, spouse, or friend read over them and see what they think.
- Imagine success. Imagine your organization’s fundraising efforts being successful. Can you imagine receiving a $100 gift? What about $500? What about $1,000, $25,000, or more? We all learned about money in different ways and that learning created what is called a money ceiling. A money ceiling is the amount of money you can imagine for yourself or your organization. So, if your money ceiling is $100, then it is hard to imagine someone giving $500 or $1,000 and therefore you’re less likely to ask or receive one. To be successful in fundraising, you have to raise your money ceiling and believe that those larger gifts are possible and that your organization is worthy of them.
A popular financial advisor says that in order to have more money you have to be in a posture of receiving…meaning your hands are open and outstretched.
Many of us have our fists clutched so tightly that our knuckles are white from holding onto every last dollar. So let’s work on raising our money ceiling and opening our posture to be more receiving.