I’ve received a couple of email solicitations this week from nonprofits who are trying to urge me to make a last-minute gift.  And they’re very good.  Here’s what I like about them:

  • They’re short and to the point. 
  • They don’t drone on about how much the organization needs my help.
  • They tell a story about someone they serve.
  • They include a photo.
  • There’s a link to the website where I can make my gift.

Kudos to Knox Area Rescue Ministries for the best one I’ve seen this season! (Good job Angie!)

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