I’ve received a couple of email solicitations this week from nonprofits who are trying to urge me to make a last-minute gift. And they’re very good. Here’s what I like about them:
- They’re short and to the point.
- They don’t drone on about how much the organization needs my help.
- They tell a story about someone they serve.
- They include a photo.
- There’s a link to the website where I can make my gift.
Kudos to Knox Area Rescue Ministries for the best one I’ve seen this season! (Good job Angie!)