My friend Kivi Miller of Nonprofit Marketing Guide recently shared the results of her annual donor gratitude experiment. And it’s pretty bad.
She sent $20 donations to 10 national charities online and waited to see who would thank her and how they would do it. These were national organizations and you would think they’d have their act together for thanking donors, no matter what level of gift was given.
As you can probably guess, not many responded. By Feb 18, she had heard from only 3 organizations. Pitiful!
Come on folks! No matter what size organization you work for, you should ALWAYS have time to thank a donor.
If you have lots of donors to thank, then create a system to make it more efficient for you. Not thanking donors is a good way to lose them. And you can’t afford that.
Every donor deserves to be thanked for every gift.
Appreciation should be expressed promptly, warmly, and sincerely. Don’t make the donor sit and wonder if you got their gift – get a thank-you letter out to them within a couple of days.
You can read Kivi’s summary of her experiment on her blog at http://www.nonprofitmarketingguide.com/blog/2010/02/18/10-donations-3-thank-yous-7-failures-to-communicate/.