Do you know about the 80/20 rule?

The 80/20 rule was developed hundreds of years ago by an Italian economist named Pareto.  What he found was that 20% of an input results in 80% of the output.

In fundraising, 20% of your efforts will result in 80% of your results.  Or 20% of your donors will result in 80% of the money you raise.

Wouldn’t it be great if you could just figure out who those 20% are so you could focus your attention on them?  It would save you a lot of time wouldn’t it?

Guess what?  You can!

More than likely, the 20% of your donors who are providing 80% of your fundraising efforts are your best donors.

Have a look at your donor list and you can probably identify them. Then spend some time getting to know each of them.

You might just see your bottom line go up!



  1. Your tips regarding how to raise fund for the non profit Organisations are very useful, personal, I learned the most interesting word on your video; ( THE PASSION )

    Once again, thank you.

    Yankuba Jobe

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