People don’t want to just give your nonprofit money – they want to be part of a cause that’s making a difference and making a change.
You know the old saying about “Give a man a fish and feed him for a day…?” Your best donors want to help you teach folks to fish, not just give them a fish.
In his book “Enchantment – the Art of Changing Hearts, Minds, and Actions,” Guy Kawasaki talks about the power of a really good idea and how it can transform experiences.
Kawasaki says “in interactions, your goal is not merely to get what you want, but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likeable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.”
Think about that – instead of just raising money, what if you did something bigger, and helped people buy into the ideal you are pursuing?
For example, if you work for an animal rescue group, what if you promoted the ideal that no-kill is the way to go? What if people got so adamant that animals should not be put down? What would happen to your fundraising? I think money wouldn’t be a problem for you. People would be so passionate about the cause that they’d be eager to help, and bring their friends with them.
The book is a great read and full of interesting stories and nuggets of wisdom.