“How can I make sure that another organization doesn’t steal my donors?”

I’ve been asked this many times.

Let me put this to rest right now. You can’t “steal” someone else’s donors.

People give to the nonprofits and causes that they want to.

There’s nothing you can do to change this. If the donor decides to give to a different cause, it’s because they perceive the new cause to be more worthy of their support.

You can offer someone else’s donor information about your organization, but the decision to give is theirs. Likewise, another organization can offer your donors information about their work.

If your donor goes away, it probably has more to do with your lack of donor relations than anything else.

Bottom line – you can’t steal donors from another organization. Nor can they steal yours.




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