When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

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I travel a good bit, speaking at conferences, and I also lead a lot of webinars. So it’s no surprise that I get asked a LOT of questions about fundraising. I don’t mind answering them, and I’m tickled that people feel comfortable enough right after meeting me to ask a question. Sometimes, the questions make30

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You step into the room and you start to sweat. You’re here to meet people maybe gain some new supporters. Your stomach churns. Your mind races. Your palms are clammy. You’re going to have to introduce yourself and you’re not sure what to say. We’ve all been there. We want to sound sharp and yet30

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  Unless you’ve been living under a rock, you know that good fundraising is based on relationships. Good fundraising = sustainable, repeatable, comes-from-people-who-love-your-cause, not-working-yourself-silly, raising-craploads-of-money fundraising. Building relationships requires ongoing communication with your donor. When it’s done well, it’s interesting, timely, and relevant. When done poorly, it’s boring and a huge turn-off. I believe poorly-done30

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Being able to clearly describe what your nonprofit does is crucial to raising funds and gathering support. People need to understand what you do and it needs to strike a chord in their heart before they’ll reach for their wallet. Unfortunately, most people haven’t spent the time to refine their message. Instead of sharing something30

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Have you ever heard this phrase? “When the only thing you have is a hammer, everything looks like a nail.” It’s true. Sometimes we get one tool – one skill, one talent – and out of habit, we stick with it. If you want to raise enough money to fully fund your programs, you need30

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Raising money requires awareness. If people don’t know you’re there, they can’t support you. No one wakes up in the morning and randomly picks a nonprofit to give to. People give to charities they’ve heard of and trust. The way to generate buzz is to get in front of people who are likely to want30

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Deeper relationships lead to increased giving. You already know that. But did you know that these relationships also create loyal donors? People who feel connected with an organization see themselves as a part of the solution.  As long as the believe that “you + me = we” and we’re changing lives together, they’ll stick around30

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