The rumors are greatly exaggerated.   People have been saying for years that direct mail is dead.   Nope. Not even close.   Sending out a fundraising appeal or letter is a GREAT way to tell your donors a story, inspire them to give, then offer them that chance.   The tough part is30

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The leaves are turning, the air is cooler, and you know what that means? It’s Fundraising Season! Lots of nonprofits are ramping up their fundraising efforts and asking for donations, and rightfully so – it’s the best time of year for it. If you’re not asking for a gift between now and the end of30

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Writing and mailing a fundraising appeal is a popular fundraising strategy for nonprofit organizations. Some have said lately that direct mail is dead, but it’s not true. Direct mail is still the most cost-effective way to reach out to the bulk of your donors to ask for their support. Being successful in raising money through30

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It’s Fall! That means lots of nonprofits are ramping up their fundraising efforts and asking for donations. It can be a bit intimidating, and it’s easy to get confused about the best path to fundraising success in the mail. Here are three things you can do to get the most out of your fall direct30

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Jeff Brook’s new book is a must-read for everyone who is serious about raising money. It contains dozens of simple, practical ideas that you can easily implement for big results.  (Many of his key points are things I’ve been teaching my clients for years, except he expresses them far more beautifully than I do!)  Jeff30

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It’s fundraising season! And I bet you’re busy thinking about all kinds of things from fundraising letters to end-of-year activities. If you really want to set yourself up for success for fundraising in the last quarter of 2010, take some time to plan your activities.  This will move you from being reactive to being proactive,30

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