I got this question recently and it’s a good one.   It’s a multi-layered question, really.   On the surface is “how do I ask for money from strangers and get it?”   Underneath it, there’s more.   I haven’t met anyone in fundraising who LIKES cold-calling, so I sense stirrings of discomfort and anxiety30

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 Valentine’s Day is not just for couples.   The holiday reminds us that everyone deserves love and attention.   That includes donors, too.   It’s one of my favorite holidays to spread a little love to my donors.   As a Development Director, I used to get kids’ valentines and send them to my best30

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I hear it all the time –   Where do I find new donors? Is there a list somewhere?   Ha ha. Uh, no.   There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame.   That would be cool if it were real.30

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The moment that a donor clicks on a “Donate” button or mails in a check is a moment of celebration. And you should celebrate — pop the champagne and pass around the finger food. You deserve it! But a donor’s first gift shouldn’t be your organization’s endgame. It should be the start of a journey:30

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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

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If you want money coming in consistently throughout the year, you need a big, loyal donor base of people who love your mission and want to see you win. Once you build that donor base, your job is to engage and inspire them. Inspiration is about connecting with them on an emotional level.   In30

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It takes a lot of work to get new donors.   There’s planning and marketing. Some speaking gigs and media exposure. Or maybe a friendraising event.   Regardless of how you get them, you work hard to get new people into your family of supporters.   So, why not spend an equal amount of time30

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