There are really only two ways to raise money: Ask new people to give to your cause. Ask current donors to give again. Now, the asking can be done through an event, through a grant application, through an appeal, or something else, but it’s always about people.   Seems simple enough, right? Except that it30

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Hi there. My name is Ima Donor.   Sometimes I give to your nonprofit.   I like your cause, but I’m really thinking about switching my donations to another nonprofit.   Why?   Honestly, I feel like my money doesn’t matter.   I can’t give huge amounts of money (I’m sure you have people who30

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I got this question recently and it’s a good one.   It’s a multi-layered question, really.   On the surface is “how do I ask for money from strangers and get it?”   Underneath it, there’s more.   I haven’t met anyone in fundraising who LIKES cold-calling, so I sense stirrings of discomfort and anxiety30

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 Valentine’s Day is not just for couples.   The holiday reminds us that everyone deserves love and attention.   That includes donors, too.   It’s one of my favorite holidays to spread a little love to my donors.   As a Development Director, I used to get kids’ valentines and send them to my best30

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I hear it all the time –   Where do I find new donors? Is there a list somewhere?   Ha ha. Uh, no.   There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame.   That would be cool if it were real.30

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The moment that a donor clicks on a “Donate” button or mails in a check is a moment of celebration. And you should celebrate — pop the champagne and pass around the finger food. You deserve it! But a donor’s first gift shouldn’t be your organization’s endgame. It should be the start of a journey:30

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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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