Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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I had a great question recently from one of my students. She said “I am finding it very hard to include a return envelope with my newsletter.” I think her question was “Should I put an envelope in my newsletter?” To Ask or Not To Ask – that is the question, isn’t it? There are30

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You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your fundraising newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they30

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Here’s some hard truth: most fundraising newsletters are boring. They’re full of jargon and insider news that leave donors feeling less than connected. To get your donors to read your newsletter from start to finish, it must include info that donors find interesting. Put yourself in your donor’s shoes:  what would they care about? What30

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