Unless you’re an experienced cook, you wouldn’t wander into the kitchen and start haphazardly throwing food into a pot. You’d start by choosing the dish you want to eat. The one that makes your mouth water just thinking about it. Then you’d organize your ingredients and work through the process of chopping, mixing, and heating.30

If you’ve been raising money for any length of time, you know that it’s not always the easiest job. In fact, sometimes, it can be downright hard. Let me tell you about a conversation I had recently with a client. This woman is a smart, educated, professional Executive Director of a rather large nonprofit. She’s30