I saw this in an email recently from Jerry Panas and the Institute for Charitable Giving.

We know that a compelling story leads to donors opening their wallets. But it isn’t always clear how to do it.

So, when I saw this story, I just had to share it.  I found it very inspiring and hope you do, too.

 

“There was a blind man who sat down on a sidewalk beside a beautiful city park to beg from those who passed by.  It was a lovely day in early May.

On a piece of cardboard, he crudely wrote in chalk, ‘I’m blind.  Please help me.’  He set his hat in front of him.  By noon, he had collected only a few pennies.

A businessman, walking to lunch, peered at the meager offering the blind man had received.  The businessman stopped long enough to write another chalk message on the backside of the cardboard sign, and then continued on his way.

The blind man held the new message for others to see.  Then something strange happened.  The blind man’s hat quickly filled.  After lunch, the businessman returned and remarked on the difference.

‘What did you write on my sign?’ asked the blind man.

‘The same thing you wrote,’ replied the stranger, ‘but with a few different words.’”

You may wonder what were the words the businessman wrote.

IT’S SPRINGTIME AND I WON’T BE ABLE TO SEE IT.

Comments

comments

  1. Thank you for writing this timely springtime post Sandy.

    This is all the difference, marketing writing can be poignant in a single short sentence. Kind of like poetry. Indeed, I wonder about the overlap between poets and marketers. Do you have any data on that?

    Sincerely,

    Mazarine
    BA, Poetry
    Nonprofit Fundraiser and Marketer
    http://wildwomanfundraising.com

  2. Dear Sandy,

    (Something went wrong when I posted the first time! I got an error and I wasn’t done typing!)

    This *shows* all the difference one new sentence can make. Marketing writing can be poignant in a single short sentence. Kind of like poetry. Indeed, I wonder about the overlap between poets and marketers. Do you have any data on that?

    Sincerely,

    Mazarine
    BA, Poetry
    Nonprofit Fundraiser and Marketer
    http://wildwomanfundraising.com

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