As Fundraisers, we should focus more on making friends than getting the gift.

After all, good fundraising is based on relationships. And the long-term relationship is worth way more than the gift.

Instead of focusing on the money, work to develop friendships with your donors.

Friends will be there for you for the long-haul, right?  Friends will help you with your projects (how many times have you helped someone out?).  Friends will help you reach your goals.

Think about ways you can develop friendships with your supporters, instead of just trying to get into their wallet.

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