Did you know that more money is raised online during the last two weeks of the year than during the rest of the year put together?

Are you ready to take advantage of those last weeks of fundraising?

If your website sucks, you may not be as successful as you’d like.

I’ve looked at a lot of nonprofit websites. Many look as though they were thrown together at the last minute or were done in response to someone saying “We need a website.”

Some are design nightmares – hard to read with too many fonts and too much text on each page.

Remember that people are very impatient online – don’t make them work hard to find the information they want on your site. Others haven’t been updated in years.

Here are some things you can do now to get your website up to snuff.

1. Make sure your organization is clearly identified on the website. Your name and logo should be clearly visible.

2. Include a photo and story of someone your organization has helped.  Put it on the top of the first page.  Make the story short and concise.  Write it with heart and feeling to engage the reader emotionally.

3. Put a list of your organization’s accomplishments somewhere on the website.  Some people will want to know what you’ve done up to now.

4. Put a large “Donate Now” button toward the top of the navigation bar on every page.  I mean it – every page!

5. Offer information about how the visitor can get more involved. List volunteer opportunities along with an easy way for them to sign up.

There are SOOOO many more things you need to do, like make your site clean and easy to read, but this will get your website on the road to receiving donations.

Comments

comments

  1. A subject near and dear to my heart! I am very vocal about the ability of a website to be either one of your biggest assets or liabilities. While a good website will help you tremendously, a lousy one is worse than none at all.

  2. Great points Sandy
    Another one that could be added is how “spreadable” is the site? Does it have all the social media buttons available so the potential client can get more information about the company/person…

  3. Thanks for these Sandy.
    My pet peeve are the websites where none of the development staff are listed by name and phone number and email. I still don’t understand an organization makes it so hard to contact real people.
    Oh yes, remember to put your phone number and snail mail address somewhere easy to find. I can’t tell you how many websites I have the hardest time finding that information.

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