We all want our Board to do more to help us.
We want them to show up at fundraising events, serve on committees, and reach out to their connections for us.
But most of the time, they don’t know what to do.
Why is that? And what do we do about it?
The easy answer is to spell everything out for them.
Make it very simple for them to understand what you want them to do.
If you need corporate sponsors for an event, set aside some brainstorming time at your next Board meeting and ask your members who they think would be a good choice for a sponsor. When they mention a business name, ask them who they think would be the best person there to contact. If they can tell you a name immediately, that means they know the person, so ask if they’d set up a meeting for the three of you (you, the Board member, and the prospect contact person). If they don’t know a specific person to contact, they’re just naming “the usual suspects” of local businesses and that’s not helpful to you.
This process will help your Board members bring qualified prospect names to the table.
And when they are willing to help open the door, you’ll get MUCH further in gaining corporate sponsors!
Keep in mind that not everyone on your Board has connections in the local business community, and not everyone on your Board is comfortable sharing what they know.
The more you can make this process simple, easy, and non-threatening, the more people will participate.