Don’t make your donor work to figure out how to help you.
Make it easy for them to act.
Always have a clear call to action in your fundraising letters, newsletter, or event.
If the donor can’t immediately see how they can support your organization, they have room to say “I’ll figure this out later” which means you won’t get a donation.
Keep your call to action simple and clear, and you’ll be way more likely to get the result you want.