Looking for ways to get more from your print and online newsletters?

Learn to create a fresh, engaging newsletter that donors respond to!

Secrets to Successful Newsletters

 

Most nonprofit newsletters are sent with the intention of keeping donors up-to-date on the activities of the organization.  Unfortunately, with nonprofit staff juggling more balls than ever before, the newsletter can fall to the bottom of the priority list and get put together hastily.  The result?  Crap in print.  Or online.

I’ve been there and I know how hard it can be to come up with interesting stuff to put in your newsletter while you’re managing grant deadlines, finance reports, and a million other things.

That’s why I created Secrets to Successful Newsletters.  In easy-to-follow steps, I’ll show you how to put together a newsletter that donors will read AND respond to!  Here are the 5 simple steps to creating stellar newsletters:

1. Decide what you want your newsletter to be.
2. Plan your newsletter.
3. Write your newsletter.
4. Send your newsletter.
5. Measure your results.

Just imagine – after working through this workbook, you’ll know

• Exactly what to put in your newsletter to draw the donor’s attention and keep them reading
• What stories to include to boost donations
• What article on the front page to avoid – it KILLS your donors’ interest!
• How to spend less on a print newsletter than you thought

I’ll give you my foundational goals for any print or digital newsletter and explain how to set your own specific goals for your newsletters.  I’ll give you my Print Newsletter Planning Worksheet to help you project expenses and revenue. I’ll explain why you need a production schedule and show you how to create your own. (I’ve even included a sample for you!)  When it comes to writing, I have LOTS of tips for you!  You’ll learn how to create compelling headlines that jump off the page and grab the reader’s attention.

Good donor-based fundraising is all about building relationships.  And consistent communications is critical.  How good of a job is your newsletter doing in communicating with your donors?  You’ll learn how to evaluate it in this series.

Here’s what you’ll learn:

• How to put together a newsletter without writing a single article yourself
• The best photos to use
• Formatting that makes your newsletter easier to read
• Common mistakes you’ll want to avoid
• How to write a dynamic story
• How to raise money and measure success
• How to decide which will be best for your nonprofit – print or online newsletter

Plus, I’ll show you samples of really great newsletters.

We’ll cover everything you need to do to set yourself up for success.  I’ll help you get clear about your newsletter’s purpose and how to get help writing stories. I’ll also show you how to choose powerful photos to include in your newsletter. Next, we’ll cover everything you need to do to make your print newsletter sparkle and shine! I’ll share with you the 3 keys to getting your donor’s attention and keep them reading from cover to cover.  I’ll give you my formula for writing a powerful story and I’ll share with you my best tips for fundraising with a print newsletter.  Finally, I’ll tell you everything you need to know about electronic newsletters. I’ll tell you why you can’t just smack a PDF of your print newsletter up and call it a day!  I’ll give you a checklist of what to include in your electronic newsletter to make it zing!

In the “Secrets to Successful Newsletters”, you’ll get:

• Newsletter Self Assessment
• Summary Calendar Template
• Newsletter Planning Worksheets
• Production Schedule Worksheets and samples
• Newsletter Budget Template
• Sample reply coupon
• Newsletter Tracking Sheet
• Newsletter Proofing Checklist

 

Ready to order?

Get the Ebook as in instant download for just $57!

 

 

 

 

 

100% Money-back Guarantee
If you aren’t completely satisfied with the product, just let me know and I’ll refund your purchase price, no questions asked and no hassle.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ps. If you have trouble ordering online or prefer not to, simply call me at 888-220-0264 and we’ll take your order over the phone.