What’s the most important part of raising money from donors?
Thanking them!!
Most nonprofit organizations get the donation and stop. And that’s a huge mistake. Because thanking the donor is one of the MOST important things you can do.
Let me tell you a quick story.
A few years ago, I conducted a little experiment. I chose a handful of nonprofits to send a small gift to, and waited to see what kind of acknowledgement I would get. I had heard of this kind of experiment done by others and I wanted to see what results I would get in my own town. I have to say, I was SHOCKED! Out of 6 nonprofits, only 1 thanked me promptly. One of them never thanked me at all, and the next time I heard from them, they were asking for more money.
Over my career, I’ve written dozens of different Thank-You letters and found lots of ways to thank donors. So, based on my own experience and that of others, I decided to share what I’ve learned. That’s why I created Secrets to Thanking Donors.
In this short workbook, you’ll learn exactly what you need to do to effectively thank your donors and build relationships. In fact, I’ve boiled it down to 5 simple steps:
- Have an “Attitude of Gratitude“
- Send a powerful Thank-You letter
- Create and use a Donor Acknowledgement Plan
- Steward the gift
- Build long-term relationships
The All-Important Thank-You Letter
I’ll explain why you need to Thank-You letter, how long the letter should be, and who should sign it. I’ll share with you some of the most common mistakes made in thanking donors so you can avoid them, and how to get the most return for your efforts in thanking donors. I’ll give you my 10-part formula for a no-fail Thank-You letter so you’ll know exactly what to include in the letter. I’ve got a template for you to use and a couple of great sample letters you can refer to.
You’ll learn about the pros and cons of using a reply envelope in your Thank-You letter. I’ll share with you why you should thank your VIP donors 7 times and how to do it. I’ll also tell you how to get your Board and staff members involved in thanking donors.
I’ll explain how to create a plan for thanking donors at different levels. After all, a $50,000 donor should be given a bit more attention than a $50 donor, right? Plus, I’ll give you some of my best tips for building relationships with your donors.
The “Secrets to Thanking Donors” workbook includes:
- Formula for creating a great Thank-You letter
- Template for creating an Acknowledgment Plan that will engage your Board and co-workers in the process of thanking donors
- Samples of great Thank-You letters
- Sample script for a Thank-You phone call
- Donor Acknowledgement flow chart
- Thank-You letter opening sentence examples (to help you get started writing)
- Thanking words library
- Blank Donor Acknowledgement Plan form
- Sample call report form
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“Since I took your class on Donor Acknowledgment, I’ve created an Acknowledgment Plan that is capturing information on 98% of our donors, and completely customized to the size of the gift. This intentional personal acknowledgment of all donors has made a valuable difference to our organization. During this time of economic recession, it’s been exciting to grow our support without incurring additional cost!” Julie Jones, Office Administrator, |
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“Sandy, just wanted to thank you again for the “Thanking Your Donors” webinar. I have developed a Donor Acknowledgement Plan for the donors I am responsible for. I really just started using it the last 3 days, but it has already made a difference. It helps keep me on track and makes the process less daunting – having a written plan in place. Thanks again for the great information!” Laurie Ursiny, CFRE, Director of Donor Relations |
Ready to order?
Purchase ”Secrets to Thanking Donors” for just $77 and you’ll get
- 40+ page workbook (containing a dozen samples, templates, and forms)
- 2 audio CDs from a live webinar covering this information
- Slides from the live webinar presentation
- My 100% money-back guarantee
If for any reason, you aren’t completely satisfied with your purchase, just let me know and I’ll give you your money back, no hassles.
So, grab yours today and get started thanking donors better than ever!
PS. Not able to order online? No problem. Give me a call at 1-888-220-0264 and we’ll be glad to place your order over the phone.