Understanding why people give is essential to having a successful fundraising plan.

Let me tell you something – giving is very emotionally based.

Donors feel sympathy, empathy, guilt, or some other emotion when they donate.

Knowing which emotion triggers donations to your organization can help you be more effective in fundraising.

You can create marketing materials and campaigns to evoke those emotions to raise more money from established donors and attract new ones as well.

Giving is an emotional act.

Don’t make the mistake of thinking that your donor gives simply for the tax deduction.

Donors give because they want to make a difference, because they want to give back, or for any number of other reasons.

Tax deductions aren’t usually the top reason for giving.

Get to know your donors and why they give.

It will help you build those all-important relationships with them.

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