With any big project (and especially fundraising), it’s critical that you start with a plan.
Let me share a non-fundraising example to illustrate that point.
I spent last week with a group of friends at a quilting retreat. It was a blast! We laughed and ate and sewed to our hearts’ content.
Here’s one of the quilts I finished:
To create a quilt like this, you have to start with a plan, or at least an idea of what you want the finished quilt to look like. If you just randomly bounced through your sewing space sewing first one fabric then another, the result would be fairly hideous. You have to think about the colors you want to use and the blocks you want to include. Will your quilt have borders? Decorative finishes? Will you hand quilt or machine quilt? The answers to all these questions impact the end result.
In fundraising, it’s very similar.
You need to begin with the end in mind.
Will you be successful in reaching your goal or not? Will you include grants? Direct response? Will you give people the opportunity to give online, in person or both? How will you communicate with them to build relationships? How will you thank your donors? The answers to these questions (and more) form your plan.
If you are like most, you don’t have a written fundraising plan and it’s holding you back.
Yep, that one simple document will make ALL the difference in your success. That’s one reason why I spend SO much time teaching about fundraising planning.
If you need more help with planning, check out the Training Library for videos and recorded webinars on creating a plan.