Here are several resources I thought you might be interested in.
The January edition of the Nonprofit Blog Carnival is up at IssueLab’s Footnotes. You’ll find several posts on the topic of ‘online outreach on a budget.’ Check it out here: http://issuelabfootnotes.blogspot.com/2010/01/online-outreach-on-budget-january.html
There’s a great post on the “A Small Change” blog about making your fundraising efforts go viral. http://www.asmallchange.net/how-to-make-your-fundraising-efforts-go-viral
If you’re serious about blogging and social media, check out the results from John Haydon’s 31 day challenge. There’s some very interesting stuff here. http://johnhaydon.com/
Network for Good has a new, free ebook called the Fundraiser’s Checklist. Grab your copy at http://web.networkforgood.org/201001ebook
Kivi Leroux Miller at the Nonprofit Communications Blog has a great post on integrating your website, email newsletter, and social media. Read it here: http://www.nonprofitmarketingguide.com/blog/2010/01/26/integrating-your-website-email-newsletter-and-social-media-sites/
Nancy Schwartz at the Getting Attention Blog has a great post on how most nonprofits fail to connect with their audience. Read it here: http://www.gettingattention.org/my_weblog/2010/01/nonprofit-marketing-crisis-survey-shows-messaging-fails-to-connect-with-key-audiences.html
One of my favorite authors and bloggers is Seth Godin. Here’s a great post on his blog about spreading ideas. http://sethgodin.typepad.com/seths_blog/2010/01/random-rules-for-ideas-worth-spreading.html
There’s a good article on the Step By Step Fundraising site written by Marc Pitman that talks about the 80/20 rule. Interesting. Check it out at http://stepbystepfundraising.com/the-pareto-principle-the-8020-rule-for-fundraising/
If you know of other really interesting resources I can share, hit the comment link and let me know. Thanks!