Are you getting as many online donations as you’d like? My guess is probably not. Most nonprofits would like to see much more coming from their virtual donors.
There’s a great article in the November issue of Fundraising Success that covers the basics of online giving. One thing they mention is to have a call to action.
“In addition to providing intriguing content to your audience, the main purpose of your Web site is to get your users to take action. The best way to achieve this is to ensure that you actually ask them to do so by the use of context-sensitive calls to action. The most notable exmple of this is the “donate now” button.”
The article goes on to say that you should make your ‘donate now’ button availebl throughout your website. You can read the rest of the article here.
My pal Gail Perry also has something to say about online giving. She offers a list of 10 things donors want to see on your website, including
1. Can they find what they want easily?
2. Is it safe to give on your website?
Read the rest of the article here.
If you’ve been successful raising money online, hit the comment link and let us know what’s working for you (or not working). We’d love to hear it!