A friend shared this very powerful video with me and I wanted to share it with you.

It’s a great example of the power of words and how your messaging can have a huge impact.


“Vision Is Seeing the Invisible.” — Jonathan Swift





  1. Thank you sandy,

    this is such an inspirational video! I’ve been thinking about it all day.

    If only all nonprofit fundraising could be that compelling! I think the lesson we need to take here is
    1. The power of one story
    2. The power of making a larger societal problem smaller by focusing on just one thing.

    Making a problem manageable is something we must strive for, as nonprofit fundraisers, every day.



    • Thanks Mazarine! I love this video too. It’s amazing how much of a difference we can make when we say things the way that people can hear them.


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