Having a system for raising operational dollars will change the game of fundraising, making it methodical, practical, and easy to implement.
Get Fully Funded System
The Get Fully Funded system is the roadmap you need to raise more money and change more lives. Follow the 7 steps to create long-term financial stability through donor-based fundraising.
If you’re like most nonprofit folks, you’re constantly searching for new ideas to raise money for your organization. And you’re probably doing the best you can, cobbling together the pieces you know with the parts you can guess at, knowing all the while that there has to be a better way.
Each step comes complete with detailed explanations, over 100 fill-in-the-blank worksheets, and examples you can use as a guide. Here are the steps:
Step 1: Make fundraising a priority. You’ll learn how to create the backbone of successful fundraising and put in place the infrastructure you need to support you while you’re raising money. You’ll learn how to make fundraising a priority, setting aside the time you need to do it right and managing that time well. You’ll get the chance to examine your money beliefs to see what your mindset is around money and how it might hold you back. You’ll get some tips to get and keep yourself organized so nothing drops through the cracks. You’ll learn about systems you need to create in your office so you can control the quality of the work done in your organization as it grows. You’ll learn about the 3 kinds of software you need and how to get the help you need to get everything done.
Step 2: Understand why people give. Learn the many reasons why people give and how to appeal to the donor’s emotion in most giving situations. You’ll learn the two types of fundraising and why you need a balance. You’ll learn a fast 3-part test to predict if someone will donate or not (this will keep you from chasing false leads!). You’ll learn what the Donor Pyramid is, how it works, and why it matters. Then you’ll get started working on reasons why someone should care about your programs and projects, which become the basis for asking for donations.
Step 3: Identify the best donor prospect. Not everyone gives to charity. And of those who give, they have their favorites. You can raise money faster by focusing on Ideal Donor Prospects and this lesson shows you how to create and use a Donor Profile. You’ll get some ideas for conducting Donor Surveys to understand more about your donors and where they hang out.
Step 4: Tell your story. People need to know who your organization is and what you stand for before they’ll give. This lesson teaches you how to tell your story. You’ll learn what key messages are and how to pick yours. You’ll get ideas for building a library or stories about lives your nonprofit has touched. You’ll learn how to make your materials and communications donor focused so your donors read and respond to what you share. You’ll get a giggle from our Jargon Reduction Exercise and some insight into why you need to keep your communications easy to understand. You’ll learn how to develop and implement a Communications Plan and get some great worksheets to help you. You’ll get tips on creating a donor-friendly website and a must-read donor newsletter. You’ll learn how to pitch a story to the local media along with a press release template and a sample to get you started.
Step 5: Plan how and when you will ask for a gift. A dream without a plan is just a hallucination. This lesson helps you tackle the pieces of a fundraising plan so you can be proactive about raising money. You’ll get some ideas for growing your donor base and the importance of giving people multiple chances to give throughout the year. You’ll learn how to set SMART goals and why you need them. You’ll get our popular Summary Calendar to create your year at-a-glance. You’ll learn tips and tricks for planning and executing special events, getting grants, sending out direct appeals, asking for big bucks in person from major donors, and planned giving. You’ll also get ideas for getting corporate sponsorships, monthly donors, and matching gifts.
Step 6: Acknowledge the gift and build relationships. The cycle of giving isn’t complete until you thank a donor, and this lesson shows you how to do it well. You’ll learn why you need an attitude of gratitude and how it sets the stage for thanking donors. You’ll learn how to craft a powerful thank-you letter and how to avoid common mistakes. You’ll learn what a Donor Acknowledgement Plan is and why you need on, plus get a template so you can create your own. You’ll get a script for making thank-you calls to donors which are dynamite for building donor relationships.
Step 7: Evaluate success. You can’t manage what you don’t measure. The last step explains why you need to measure your results and gives you multiple worksheets to get you started.
This system will help you create the revenue you need so you can stop worrying about money and put your focus bank on those you serve.