I had the privilege of hearing a passionate Executive Director speak last night.
He talked about how his organization has realized that they can’t just keep doing the same old work any longer – they must work to eliminate the problem before it occurs.
He spoke about how they are doing that and the lives that are being changed because of it. I found myself very quickly and easily being pulled into the importance of their work.
Passion is a cornerstone of successful fundraising.
It’s what differentiates the successful nonprofits from those mediocre groups that barely creep along. Passion brings with it vision and purpose. And it engages donors and prospects in your organization’s mission.
Without passion, fundraising is boring to both you and your donor.
If you’re not passionate about the work you are doing to help fulfill your organization’s mission, I suggest you do a gut-check. Is it time to move on? Or is it time to step up and bring your ‘A’ game to your work?
I suggest you go spend some time on the front lines of your nonprofit so you can reconnect with the reasons why you care.