Usually when I teach a fundraising webinar or a workshop, people consistently tell me they love the practical tips I share. They love hearing something they can easily implement and see results from.
Today, I have three simple fundraising tips that may seem really elementary, but trust me, they’ll bring you BIG results.
Each one will help you put that little extra touch on your fundraising that will help deepen donor relationships. And after all, good fundraising is ALL about the relationships!
- Tell your donors how you will use their money. This is critical. Make sure the donor knows how you plan to use the donation he or she just sent you. Text like “Your gift will ensure that 15 children will go to summer camp for one week” makes the process of donating more real and tangible to the donor. Include this text in your Thank-You letter, then include a little update in your print and email newsletters. When donors know what you’re doing and how things are going, they’ll feel “in the know” which builds trust, and that leads to loyal donors.
- Add personal notes to Thank You letters. Taking a few minutes of a busy day to go through a stack of letters may seem like a chore, but trust me – donors who get a Thank You letter with a personal note will be thrilled that you took the time to personally acknowledge their gift. It lets the donor know they aren’t just a number, but are a valued supporter, and that you care about them.
- Invite donors for a tour of your facility. Always welcome donors and prospects in for a personal tour (if appropriate). You may never have anyone take you up on this, but they will remember that you offered. Seeing firsthand the work that you do may make all the difference in the world to a particular donor. I had a donor once that came for a tour and got really interested in a particular program. After a few minutes of asking quizzing me about the program, he asked the Magic Question – “What does it cost to run that program?” I told him, and he pulled out his wallet, handed me his credit card, and said “Go run it.” Talk about awesome!! He made a $15,000 gift right there on the spot. Moral of the story? Seeing your work first-hand can be a powerful, moving experience for a donor.
Always remember that your donors are your most important asset. Without them, you’d have no fundraising program.
Do everything you can to take care of them and your efforts will be rewarded.