Hello from sunny Baltimore! I’m here for the AFP Conference (which starts today!) and will be speaking on Tuesday about fundraising with blogs.
I’ve been looking for good examples of nonprofit blogs to share in my presentation and along the way, I’ve noticed something that I want to share with you.
I’ve seen lots of different blogs representing a variety of organizations, but I’ve seen something conspicuously absent from many – an easily-seen “Donate Now” button.
Why go to all the trouble to write a blog and have a wonderful site if you aren’t going to ask folks for a gift?
On a few blogs, I found a link to donate, but it was hidden at the bottom of the page or on a different page.
You need to make it prominent toward the top of at least the front page.
Ideally, it should be in the navigation structure so that it can be seen from any page or post on your blog.
So, if you’re a nonprofit blogger, go now and have a look at your blog. Can you find a “Donate Now” button? If not, make plans to get one – Quick!
Otherwise, nonprofit blogging is pointless.