Everyone wants to be understood.   Taking the time to understand your donor is a great investment of your resources and will pay off big later.   Think about it: the more you know about what your donors want from you, the easier it is to give it to them. And donors who get what they30

View Full Post

This week’s article is written by Clay Boggess from Big Fundraising Ideas   You know the old trope: a family of four is in a station wagon on Route 66. “Are we there yet?” The parent inevitably answers, “No!” This exchange repeats itself over the course of hours. The children are agitated they’re not where30

View Full Post

There are really only two ways to raise money: Ask new people to give to your cause. Ask current donors to give again. Now, the asking can be done through an event, through a grant application, through an appeal, or something else, but it’s always about people.   Seems simple enough, right? Except that it30

View Full Post

Hi there. My name is Ima Donor.   Sometimes I give to your nonprofit.   I like your cause, but I’m really thinking about switching my donations to another nonprofit.   Why?   Honestly, I feel like my money doesn’t matter.   I can’t give huge amounts of money (I’m sure you have people who30

View Full Post

I hear it all the time –   Where do I find new donors? Is there a list somewhere?   Ha ha. Uh, no.   There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame.   That would be cool if it were real.30

View Full Post

When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

View Full Post

When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

View Full Post

It takes a lot of work to get new donors.   There’s planning and marketing. Some speaking gigs and media exposure. Or maybe a friendraising event.   Regardless of how you get them, you work hard to get new people into your family of supporters.   So, why not spend an equal amount of time30

View Full Post