I hear it all the time –   Where do I find new donors? Is there a list somewhere?   Ha ha. Uh, no.   There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame.   That would be cool if it were real.30

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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

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It takes a lot of work to get new donors.   There’s planning and marketing. Some speaking gigs and media exposure. Or maybe a friendraising event.   Regardless of how you get them, you work hard to get new people into your family of supporters.   So, why not spend an equal amount of time30

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  You may have heard the saying and it’s definitely true:   It’s easier to keep a current donor than go get a new one.   Actually, you need to do both. You need to keep as many donors as you can and constantly work to bring in new ones.   So, how do you30

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There’s a difference. Most people are used to events. Those are Fundraisers. They’ve seen them, been to them, even helped plan them. They’re galas and raffles, dinners and golf tournaments, 5Ks, and bake sales. They’re transactional in nature and in every community on any given day, there’s one happening. But Fundraising is a different thing.30

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This isn’t the same old fundraising.   In the past, we raised money by simply asking.   We asked through the mail. We asked in person. We asked at events. And we raised money.   Today, there are more nonprofits than ever, which means more people than ever are doing the asking. The competition is30

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Fundraising is easier when you think like a donor. The days of people giving simply because your nonprofit does good work are over. Nowadays, people want to know that you’re having an impact. They want to know that their money is making a difference. That means you can’t use the same old strategies and messages30

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