There are really only two ways to raise money: Ask new people to give to your cause. Ask current donors to give again. Now, the asking can be done through an event, through a grant application, through an appeal, or something else, but it’s always about people.   Seems simple enough, right? Except that it30

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Hi there. My name is Ima Donor.   Sometimes I give to your nonprofit.   I like your cause, but I’m really thinking about switching my donations to another nonprofit.   Why?   Honestly, I feel like my money doesn’t matter.   I can’t give huge amounts of money (I’m sure you have people who30

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I hear it all the time –   Where do I find new donors? Is there a list somewhere?   Ha ha. Uh, no.   There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame.   That would be cool if it were real.30

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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

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It takes a lot of work to get new donors.   There’s planning and marketing. Some speaking gigs and media exposure. Or maybe a friendraising event.   Regardless of how you get them, you work hard to get new people into your family of supporters.   So, why not spend an equal amount of time30

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  You may have heard the saying and it’s definitely true:   It’s easier to keep a current donor than go get a new one.   Actually, you need to do both. You need to keep as many donors as you can and constantly work to bring in new ones.   So, how do you30

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There’s a difference. Most people are used to events. Those are Fundraisers. They’ve seen them, been to them, even helped plan them. They’re galas and raffles, dinners and golf tournaments, 5Ks, and bake sales. They’re transactional in nature and in every community on any given day, there’s one happening. But Fundraising is a different thing.30

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