When I use the word “fundraiser,” what comes to mind? A dinner? Silent auction? T-shirt sales? Most people are used to events and sales. Those are what I call fundraisers. They are activities that are transactional in nature and designed to raise money from a purchase that someone makes from you.30
I got this question recently and it’s a good one. It’s a multi-layered question, really. On the surface is “how do I ask for money from strangers and get it?” Underneath it, there’s more. I haven’t met anyone in fundraising who LIKES cold-calling, so I sense stirrings of discomfort and anxiety30
Sometimes you just need to get out of your chair.
It’s easy to get into a rut at work.
Day in and day out, you work your routine – finishing tasks, making plans, fighting fires. (Sound familiar?)
Routine is not exactly a bad thing, but to learn and stretch and grow, you need to educate yourself. Read. Network. Go to conferences.
In other words, get out of your chair (and your routine).
Even if you’re not a big Lord of the Rings fan, you still may recognize the key phrase “One ring to rule them all” from the epic movie and book trilogy. But what you might not recognize is this: Hidden in that one line is a simple yet critical key to making this year30
Thanks to Zach Hagopian with Accelevents for today’s article. Those who have organized a successful fundraiser know the importance of having great sponsors. Whether your event is large or small, sponsors bring a level of legitimacy to your cause, while also significantly contributing to your proceeds. This combination of increased revenue and added exposure is30
As an animal welfare organization, your chief concern is obviously the health and well-being of animals. But in order to achieve that lofty (and undoubtedly worthy) goal, your nonprofit will need to figure out a way to fundraise effectively and efficiently — read: inexpensively! You’re in the right place to pick up some new tricks.30
Happy New or Mid Year! If your fiscal year starts July 1, Happy New Year! Otherwise, Happy Mid Year! Regardless of when you turn the page, this is a good time to stop and reflect on where you are. We all get so busy in the doing that we often neglect the planning30
There’s a difference. Most people are used to events. Those are Fundraisers. They’ve seen them, been to them, even helped plan them. They’re galas and raffles, dinners and golf tournaments, 5Ks, and bake sales. They’re transactional in nature and in every community on any given day, there’s one happening. But Fundraising is a different thing.30