You’re having an event?   Great!   To make it wildly successful, make it Well attended Highly profitable And FUN! Since money is what you’re most interested in, let’s focus on the ‘highly profitable’ part.   The best way to achieve that? Sponsorships.   Yep, sponsorships are the best way to explode your event revenue.30

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Kentucky Fried Chicken is doing a cause marketing promotion for the Susan Komen Foundation. You know, the one that fights breast cancer. And there are a lot of people scratching their heads about that.  Some are even angry.  Many are calling it a huge blunder. It’s tough to understand how greasy fast food and fighting30

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