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- Big Themes for Fundraising Success
March 26, 2012 | 8:17 amLast weekend I had the privilege of speaking at the Ohio Habitat for Humanity conference. I work with lots of Habitat affiliates across the country and this was a treat to be at an event with hundreds of them! I presented several sessions, and there were definitely some themes among the info I shared. Here [...]
- In nonprofit fundraising, marketing is key to success
February 20, 2012 | 6:00 amMarketing is something that many people think they understand, yet few really do. In nonprofit fundraising, marketing is key to success. Fundraising marketing at its simplest is about finding the those people who are likely to care about your cause and giving them the chance to support you. It’s not necessarily about sales, although that’s [...]
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