Before you embark on fundraising planning, there’s one question you need to answer.  Knowing this answer will help ensure your success.  Here it is:

“Why are you raising money?”

You need to be very clear about the reason for fundraising.  And it better be compelling to your donors. 

Raising money to cover overhead won’t appeal to your supporters.  Raising money to change peoples’ lives will.

What are you raising money for this year?

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