The AFP Conference wrapped up today.

It was a great conference (as always) with many opportunities to learn from others.

I thought I’d share a few fundraising ideas that I picked up.

  • 66 percent of high wealth donors said they quit giving because they did not feel connected any longer.  We really have to focus on relationships!
  • “Stretch goals” have enormous power, generate energy, creativity!  See if you can raise just a little bit more than you think you can.
  • The cost of acquiring a new donor is rising. So is the cost of losing a donor.  We need to hang on to our donors and the best way to do that is to engage and respect them.
  • You wouldn’t write ‘dear friend’ to anyone who actually is.  Never send a letter to ‘dear friend.’ Always personalize.
  • Donors don’t give to institutions, they invest in ideas and people.
  • Fund raising is a noble profession.  Archbishop Desmond Tutu said so.

Next year, the conference is in Chicago.  I encourage you to make plans to be there.  Go to to get the scoop.

  1. Thank you so much for posting this Sandy!

    I wanted to go to the AFP conference this year. Tell me, were there people there tabling and plugging their books?

    How many people were there? Were there a lot of conversations happening about collaboration and sharing best practices between people?


    • Have you been to the conference before? There’s a bookstore where authors sell their books. I had 3 books and an audio there this year which was really exciting.

      I heard there were about 3,500 people there this year, and there were LOTS of wonderful conversations happening all over. Many good sessions gave people the chance to learn.

      I’d really encourage you to plan to attend next March.

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