Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail?
A recent study found that up to 50% of your donors are going to check you out online before they give, whether they give online or not. Your website’s purpose is to provide an online resource for donors and prospects about the work your nonprofit is doing. You might also use it to recruit volunteers, communicate with clients, and more, but be sure that its main purpose is education about your mission and your work.
Your website does not have to be fancy. In fact, the simpler, the better. It just needs to look professional, clean, and inviting.
Be sure that your website has all the information that someone might need to make the decision to give. Here are some questions you should ask about your site to see if it is helping your fundraising efforts.
1. Does your web site represent you well? Does it tell a compelling, moving story (i.e., photos of people helped by your organization)?
2. When someone visits your site, can they find what they want easily?
3. What’s the call to action on your site? What do you want visitors to do?
Answering these questions will help you make sure your website is ready to receive visitors and rock your online fundraising.