Don’t you love the start of a new year?

It’s like having a crisp, clean page ready for you to create anything you can dream up.

I hope by now you’ve got some fundraising goals set for the year. (If not, you better get busy!).

Have you set BIG fundraising goals?  You should.  Nonprofits that will be successful in 2012 are thinking BIG.  They aren’t being dissuaded by the economy or negative Board members.  They are focused on what’s possible, not what’s impossible. And they WILL be successful!

So, what’s your BIG goal this year?

Try this exercise:  Write down the amount of money you want to raise this year (like $150,000).  Then add a zero at the end (now it’s $1,500,000).  What would you have to do different to raise that kind of money?  You’d sure have to think different, wouldn’t you?  You’d need to get serious about the systems in your office, organize your volunteers, and focus on some major donors.

Now apply that level of big-picture thinking to your goals for 2012.  Feel more doable?  I thought so.

If you need a word of encouragement, please leave a comment here on the blog or better yet, post on my Facebook page ( and let me know how I can support you.   I’m happy to remind you of all the reasons why you CAN be successful this year and keep you thinking BIG!



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