Happy New Year my friends! I hope your 2011 is off to a great start.

I’ve seen many blog posts recently about New Year’s resolutions and many bloggers are suggesting that you NOT create them.

They say that too many people set resolutions that aren’t realistic, then fail quickly and beat themselves up. I think there’s some truth to that.

Here’s what I’m doing for myself this year. I’ve set a goal I want to work toward and I’m focused on the baby steps required to get me there.

One goal I’m working on is weight loss. And instead of focusing on the 20 pounds I want to lose, I’m working on spending just 20 minutes a day exercising in some way and cutting down on my portions.

It’s a baby step, but it’s much more doable to me that dropping 20 pounds. And I’m much more likely to stick with it because I can have a sense of completion every day.

How can you apply this principle to your nonprofit fundraising?

Well, let’s say you have a goal to get 250 new donors by July 1. That’s roughly 45 new donors a month or 10 new donors a week.

Depending on the strategy you choose, 10 new donors a week should be pretty easy. You should be able to talk to enough new people to gain that many.

You see how this works?

Any big goal becomes doable when you break it down into baby steps.

You’ve probably heard the saying that you eat an elephant one bite at a time. Same thing.

So whether you’re creating resolutions or just setting goals for the year, be sure to break them down into manageable pieces to ensure your success!



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