Fundraising is easier when you think like a donor. The days of people giving simply because your nonprofit does good work are over. Nowadays, people want to know that you’re having an impact. They want to know that their money is making a difference. That means you can’t use the same old strategies and messages30

If this is the question rolling around in your head, I’m not surprised. This is how most people think about it. And most people struggle to find new donors. But you’re not like most people. You’re here learning how to be a smart fundraiser. What you need isn’t the answer to the “where do I30

You need new donors. New donors bring money and other kinds of support to the table. But the hard truth is this: If you don’t bring in new donors, you’ll eventually have none. Here’s why: Donor retention rates are horrible. Let’s say you start the year with 100 donors. Statistics show that as many as30

I’m all about getting creative to find new donors. Heck, I spend a lot of time helping people brainstorm ways to find new donors. But sometimes you can cross a line. People who have used your service might make great candidates to make a donation. But not always. Let me share a real-life story. My30

If there’s a mantra we need to adopt for 2013 it’s “Save the Donors!” Donor Retention rates are getting worse, even as fundraising increased slightly, according to the 2012 Fundraising Effectiveness Survey Report from the Association of Fundraising Professionals and the Urban Institute ( A few years ago, we knew that out of 100 donors,30