Fundraising is easier when you think like a donor. The days of people giving simply because your nonprofit does good work are over. Nowadays, people want to know that you’re having an impact. They want to know that their money is making a difference. That means you can’t use the same old strategies and messages30

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If this is the question rolling around in your head, I’m not surprised. This is how most people think about it. And most people struggle to find new donors. But you’re not like most people. You’re here learning how to be a smart fundraiser. What you need isn’t the answer to the “where do I30

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You need new donors. New donors bring money and other kinds of support to the table. But the hard truth is this: If you don’t bring in new donors, you’ll eventually have none. Here’s why: Donor retention rates are horrible. Let’s say you start the year with 100 donors. Statistics show that as many as30

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I’m all about getting creative to find new donors. Heck, I spend a lot of time helping people brainstorm ways to find new donors. But sometimes you can cross a line. People who have used your service might make great candidates to make a donation. But not always. Let me share a real-life story. My30

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If there’s a mantra we need to adopt for 2013 it’s “Save the Donors!” Donor Retention rates are getting worse, even as fundraising increased slightly, according to the 2012 Fundraising Effectiveness Survey Report from the Association of Fundraising Professionals and the Urban Institute (www.afpnet.org/FEP). A few years ago, we knew that out of 100 donors,30

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Have you ever thought about why people give? It may not be for the reason you think. People give for all kinds of reasons. And they’re all very personal. In other words, everyone has their own reason for giving. Most new or inexperienced fundraisers believe that people give for the tax benefit. Usually, that’s one30

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Thank goodness we’re not all the same! Wouldn’t the world be a boring place if we were? There would only be one flavor of ice cream (because we’d all want the same kind).  There would only be one kind of music (I shudder to think what we’d all be listening to or singing karaoke with!!).30

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