Your donors are busy people. Crazy busy. They work all day and come home to this: a stack of mail to sort, dinner to cook, homework to help with, and work that they brought home to catch up on before crashing into bed. They don’t have time to read a long donor newsletter from you.30

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Here’s some hard truth: most fundraising newsletters are boring. They’re full of jargon and insider news that leave donors feeling less than connected. To get your donors to read your newsletter from start to finish, it must include info that donors find interesting. Put yourself in your donor’s shoes:  what would they care about? What30

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