//5-part nonprofit newsletter template that donors will love

5-part nonprofit newsletter template that donors will love

Here’s some hard truth: your fund raising newsletter may be boring your donors.

If it’s like most newsletters produced by nonprofits, it’s full of jargon and insider news that leaves donors feeling less than connected.

To get your donors to read your fund raising newsletter from start to finish, it must include info that donors find interesting.

Put yourself in your donor’s shoes:  what does she care about?

What would make her take time from her busy life to pay attention to what you’ve written?

How to Keep Your Donors Engaged

Here are 5 ideas for things you can write about that will keep your donors engaged and reading your fund raising newsletter.

  • Client story. Tell a story about someone whose life has been changed by your organization.  Keep it short and focused on the person – not your organization. Use a good photo or two and your donor won’t be able to stop reading.  People love happy endings, so be sure to tell a story about someone who went from a bad situation to a good one with the help of your nonprofit’s programs.

  • A Day in the Life. Share what a typical day looks like for one of your clients or program participants. This will help donors better understand the work you are doing and help them identify with the people you are serving. Be sure to include a lot of emotional elements and the many challenges your folks face in their daily life.

  • Common myths. What are the common myths about your cause or common misconceptions that many people seem to have about your nonprofit?  Dispel them by stating them and then giving the real information. Not only are you busting myths, but providing valuable education at the same time.

  • Testimonials. Let others do the talking for you.  Share a brief testimonial from a client, a donor, a volunteer, or a local celebrity about your organization. When donors can hear from your program participants in their own words how much they value your services, it shines a spotlight on the value of their support and can help the donor feel really good about supporting your good work.

  • Statistics. Share a couple of shocking statistics about your cause or the work your organization is doing.  Don’t go overboard here – one or two good facts with a tidbit of supporting info is all you need.

The Bottom Line

The bottom line here is to think about what your donor wants and give it to her – create the ultimate nonprofit email newsletter! Get into the habit of looking for good stories for your fund raising newsletter. Listen to what people comment on, either online or when you bump into them in person.

The better job you do of crafting a fund raising newsletter that meets donors’ needs, the more they’ll support you.

What have you included in your fund raising newsletter that got people talking?  Click the comment link and share.

By | 2019-11-04T01:43:18+00:00 July 25th, 2010|Newsletter|9 Comments

About the Author:

Sandy shows Founders and leaders of small nonprofits how to fully fund their big vision so they can spend their time changing lives instead of worrying about money. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to mastering donor-based fundraising, inspiring their donors to give often and give big.   Learn how to raise the money you need to fund your new nonprofit without begging, doing without, or paying out of your own pocket.   Click here to download our free ebook Fund Your Dream.


  1. Betsy Baker July 25, 2010 at 2:01 pm - Reply

    Sandy, your content is spot-on with what all the marketing experts (both for corporate and nonprofit organizations) are saying. Thanks for simple, yet effective, advice that all those worthy causes out there can use!

  2. Greg McRay July 27, 2010 at 8:03 am - Reply

    Good stuff, Sandy. Everybody loves a story.

  3. Charlaine July 29, 2010 at 6:11 pm - Reply

    Great tips on a topic that is often not used or if used, not used will by nonprofits.

  4. Roger Carr July 29, 2010 at 8:07 pm - Reply

    Sandy, I like the ideas. What about adding a feature about a staff person, volunteer or donor in each issue?

    • Sandy July 30, 2010 at 11:47 am - Reply

      Highlighting a volunteer or donor would probably work. I’d stay away from staff, because most donors don’t care about the staff, especially if they aren’t front-line staff. We need to keep the newsletter focused on what our donors are interested in.


  5. […] 5 ideas for nonprofit newsletter content that donors will love (Get Fully Funded Blog) […]

  6. Laurie Ursiny August 4, 2010 at 6:38 am - Reply

    Thanks for the great advice, Sandy. The July edition of our donor newsletter focused on planned giving and I included a brief comment from one of our volunteers who has a planned gift with us. So far, I’ve received some nice comments from our donors about this edition.

    • Sandy August 4, 2010 at 8:35 am - Reply

      That’s great Laurie! Way to go!


  7. Sherry Truhlar August 9, 2010 at 9:51 am - Reply

    Good list, Sandy, thanks for sharing it. If you are taking ideas for future posts, I’d suggest a “how to” for collecting testimonials. I occasionally see non-profits that miss the opportunity to collect testimonials when clients, donors or supports are eager to talk.

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