Your most precious resource is time.
If you had more time, you could get more done. Right?
More time to get organized.
More time to plan.
More time to respond to email and voice mail.
More time to THINK and not rush through everything (can I get an amen?).
The problem is that time is a limited resource.
We each get 24 hours in the day. No more.
How you spend it is up to you.
Chances are good that you’ve got time leaks: places where you’re losing or wasting time and you may not even be aware of it.
If you can plug some of those leaks, you can reclaim time that you can use for more productive activities, like generating revenue for your nonprofit.
Here are 7 common time leaks that are slowing you down and keeping you from being efficient.
Email is a convenient way to communicate and we are drowning in it.
Your inbox is full of other peoples’ agendas – their requests for info, their assignments for you, their FYIs. All those little dings and visual notifications of new messages are interruptions and can cause you to spend up to 500 times as long to get things done. Talk about a time suck!
Most of us try to respond to email throughout the day and it’s a big mistake. So, here’s a better way to manage email: Keep it closed during the day. Check it first thing in the morning, then close it while you work so you’re not interrupted. Check it at lunch time then close it for the afternoon. Check it at the end of the day, then close it up and leave it closed until you return to work the next morning. When your volunteers, donors, and Board members figure out that you answer emails anytime of the day or night, they start to expect it. And you need better boundaries than that.
Make your email work for you by using folders to organize your inbox. Create a folder for each project you’re working on, then move emails in there when they’re complete. That way, the only messages that are in your inbox need your attention. Then work on those on your schedule, not theirs.
2. Social media
Social media is a double-edged sword. It’s a great way to connect with donors and volunteers, and it can also be a huge time suck.
Lots of people jump into social media platforms because they’re the latest, greatest thing. But they may not be adding a THING to your bottom line. Do you REALLY need that Twitter account if nothing is happening there and all your followers are hanging out on Facebook? Do you REALLY need that Snapchat account if you have no plan for monetizing it?
One way to get the most from social media is to purposefully choose the best platforms for your nonprofit to use so you’re not wasting time on those that will bear no fruit for you. Then create a plan for posting so that you know exactly what to post and when to do it. That will keep you from shooting from the hip, which leads to wasting time poking around.
Cultivate the self-discipline to get in and out when you’re posting. Don’t linger, play games or watch the latest cat videos. You can fool around on Facebook on your own time.
3. Unproductive meetings
Most of the meetings you attend have some amount of wasted time. Some meetings you attend don’t need to happen at all.
Meetings should be used to brainstorm, make decisions, discuss issues (and ideally come to a conclusion), give/receive updates, make assignments, and ensure communication.
Next time you’re thinking about holding a meeting, ask yourself if you REALLY need the meeting or if an email will suffice.
If you must have a meeting, there are some things you can do to have more efficient, more productive meetings.
Start by creating an agenda of no more than 3 important items for the meeting. Limiting the agenda will give you time to adequately cover each topic and keep the meeting focused. Let participants know ahead of time what those 3 things are so they can be prepared for productive conversation. If people take the conversation down “bunny trails” or tangents, ask them to finish the conversation outside of the meeting so it doesn’t waste everyone’s time.
Keep notes of the decisions made, action items, and topics for any future meetings. Share action items with all participants afterward so they have in writing what they said they would do.
Start on time and end in an hour. Your participants will love and appreciate you for it!
4. Putting out fires
It’s tough when you’re the Lone Ranger for your nonprofit. You’re basically doing everything yourself and dealing with every issue that pops up. This is a common problem for leaders of new, young, and small nonprofits, and severely limits productivity.
When you spend all your time putting out fires, you stay in crisis mode, which isn’t healthy for your body or mind. You’re always reacting which leaves you no time to think or plan because the emergency in front of you demands all your time and attention.
You can’t work on reaching your goals, because you’re dealing with the crisis du jour.
The solution to this problem isn’t easy, but it’s critical to your success and sanity: Get ahead of the crises and put the people and systems in place to prevent crisis from occurring.
Create the team you need so you’re no longer the Lone Ranger: hire staff, outsource tasks, and/or recruit volunteers. There are lots of ways to get help, so choose the one that will work for you and get started.
Next, start creating systems so that others can accomplish tasks in your organization without your assistance or supervision. Systems ensure that no matter who is using the system, you get the same result every time.
It takes time to get a team and systems in place initially, but it’s well worth it in the long run. And it also takes you out of the position of Fire Fighter so you can do those things that only you can do.
5. Whacked priorities
One common productivity problem that faces many directors of small nonprofits is focusing on the wrong thing. They’re majoring in the minors. They’re spending time on things that don’t generate enough return on the investment of time, energy, and money, which means they’re constantly trying to find the next “good idea” for raising money.
In practical terms, they’re doing too many “fundraisers” instead of focusing on building their donor base. Those fundraisers just aren’t generating the kind of money they need, and often leave them frustrated because they worked so hard for just a little bit of money.
Is this you?
You may be so focused on the money that you ignore the relationship. If you know the story of the goose that laid the golden egg, you know that as long as you take care of the goose, it keeps laying the golden eggs. Ignore or starve the goose, and the golden eggs stop coming.
It’s the same with donors. Take really good care of your donors and they keep giving. Get too focused on the money, and donors start to feel like a number in your database, and that’s when they stop giving.
Instead, put your donors at the top of your priority list. Growing your donor base and retaining as many donors as possible should be top priority for you.
In addition to paying attention to your donors, watch what kind of fundraising you do. If all your fundraising is transactional in nature, you’ll always be on the fundraiser hamster wheel, living from one fundraiser to the next.
So, stop doing so many events. If your nonprofit is less than 3 years old, don’t worry about grants just yet. Instead, find ways to acquire new donors and increase your retention rate. That’s where true sustainability lies.
6. Control freak
Lots of us who are entrepreneurial and start a new nonprofit or business want things done a certain way. And it’s really tough for us to turn over important tasks to others because we think they won’t do things well enough to satisfy us.
The tough thing is that if you don’t learn to delegate, you’ll never grow your new organization, because you can’t do everything yourself.
It’s okay to want quality. The trick is to surround yourself with people who understand your standards and are willing to work beside you to maintain them. That means you need the right staff, volunteers, interns, or contractors on your team. And you need to train them so that they know what you expect of them.
Then your job is to get out of their way so they can work. Give them the support and tools they need and empower them to make decisions within their area of responsibility. Have weekly check-in meetings so they know they have a regular chance to talk with you and you can stay apprised of their progress.
Sometimes you realize you have the wrong people on your team. If so, do yourself a favor and let them go. Fast. Hanging on to someone who is a bad fit will not only slow you down as an organization but will suck a lot of your time managing them.
7. Working below the line
If you’re trying to do it ALL in your small shop, you’ll fail. You can’t. No one can, no matter how hard they try. Instead of trying to do everything, focus on doing only those things that you can do in the organization. Then automate, delegate, and delete everything else.
Watch this short video where I explain the concept of working above the line: https://youtu.be/2T-JVSMyiGw
If your most precious resource is time, it makes sense to eliminate as many time sucks as possible.
It also makes sense to carefully guard your time.
That means you need to say ‘no.’ A lot.
That may be hard for you, but trust me you’ll get good at it, and your productivity will show it.