Your words matter.   Everything you say about your nonprofit is either pulling people in or pushing them away.   Doesn’t matter if we’re talking about marketing messages like newsletter articles or social media posts, or fundraising messages like appeals or thank-yous.   Sweet words draw people in like honey.   Boring words repel people30

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  Everyone wants to be understood.   Taking the time to understand your donor is a great investment of your resources and will pay off big later.   Think about it: the more you know about what your donors want from you, the easier it is to give it to them. And donors who get what they30

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Hi there. My name is Ima Donor.   Sometimes I give to your nonprofit.   I like your cause, but I’m really thinking about switching my donations to another nonprofit.   Why?   Honestly, I feel like my money doesn’t matter.   I can’t give huge amounts of money (I’m sure you have people who30

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 Valentine’s Day is not just for couples. The holiday reminds us that everyone deserves love and attention. That includes donors, too. It’s one of my favorite holidays to spread a little love to my donors. As a Development Director, I used to get kids’ valentines and send them to my best donors. Many of them30

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Last week, I shared 10 things you need to do MORE of in 2017 if you want to fully fund your nonprofit’s mission. (Read it here if you missed it.)   Today, I have 10 things you need LESS of this year.   Why?   Sometimes less is more.   Cut out the things that30

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  What’s the best thing about a new year?   Is it a fresh slate and a chance to start again?   Maybe it’s having several days off to rest and recharge.   I think one of the best things about a new year is the chance to hit the ‘pause’ button.   We have30

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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

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