There are really only two ways to raise money: Ask new people to give to your cause. Ask current donors to give again. Now, the asking can be done through an event, through a grant application, through an appeal, or something else, but it’s always about people.   Seems simple enough, right? Except that it30

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Hi there. My name is Ima Donor.   Sometimes I give to your nonprofit.   I like your cause, but I’m really thinking about switching my donations to another nonprofit.   Why?   Honestly, I feel like my money doesn’t matter.   I can’t give huge amounts of money (I’m sure you have people who30

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 Valentine’s Day is not just for couples.   The holiday reminds us that everyone deserves love and attention.   That includes donors, too.   It’s one of my favorite holidays to spread a little love to my donors.   As a Development Director, I used to get kids’ valentines and send them to my best30

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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

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It takes a lot of work to get new donors.   There’s planning and marketing. Some speaking gigs and media exposure. Or maybe a friendraising event.   Regardless of how you get them, you work hard to get new people into your family of supporters.   So, why not spend an equal amount of time30

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  You may have heard the saying and it’s definitely true:   It’s easier to keep a current donor than go get a new one.   Actually, you need to do both. You need to keep as many donors as you can and constantly work to bring in new ones.   So, how do you30

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One of the best things you can do to become a better fundraiser is to be a donor to another nonprofit. You’ll get great insight into the experiences a donor has and how they impact future giving decisions. I’ve donated to lots of organizations over the years. Some disappoint me. Some meet my expectations. Very few wow30

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