Valentine’s Day is not just for couples.   The holiday reminds us that everyone deserves love and attention.   That includes donors, too.   It’s one of my favorite holidays to spread a little love to my donors.   As a Development Director, I used to get kids’ valentines and send them to my best30

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When was the last time you were confused? Yeah, I know. For some of us, it’s a daily occurrence. And it’s not fun. I don’t know anyone who LIKES being bewildered. I want you to really get this: Imagine you’re listening to someone who is trying to explain something. You’re just not following it and30

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When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this:   “We’re a 501c3 nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah…..”   Boring.   Your listener tuned out about 2 seconds30

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It takes a lot of work to get new donors.   There’s planning and marketing. Some speaking gigs and media exposure. Or maybe a friendraising event.   Regardless of how you get them, you work hard to get new people into your family of supporters.   So, why not spend an equal amount of time30

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  You may have heard the saying and it’s definitely true:   It’s easier to keep a current donor than go get a new one.   Actually, you need to do both. You need to keep as many donors as you can and constantly work to bring in new ones.   So, how do you30

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One of the best things you can do to become a better fundraiser is to be a donor to another nonprofit. You’ll get great insight into the experiences a donor has and how they impact future giving decisions. I’ve donated to lots of organizations over the years. Some disappoint me. Some meet my expectations. Very few wow30

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Fundraising.  Resource Development.  It’s the same thing, right?  Or is it? Many people use these terms interchangeably, but I think there’s a significant difference, especially for folks working in a small shop.  When you’re overworked and maybe overwhelmed, it’s easy to get caught up in the frenzy of raising money.  You need the dollars, right? 30

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Let me share some fundraising truth with you. You need money to fund your program. You need donors to give you money. Nonprofit donors need to trust you to give you money. So, you need to build trust with donors. You know what I’m talking about here, right? Relationships. Most fundraisers know they need to30

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