Small nonprofits are wasting fundraising opportunities every day.
Oddly enough, this started with a conversation with my chiropractor.
She was telling me that she’d been trying to volunteer with the local pregnancy support group. And she was frustrated.
She told me a story that’s way too common. Maybe you’ve experienced this too. I sure have.
She reached out to them to volunteer. They asked for a bunch of information, which she gave. Then she didn’t hear a thing for weeks.
She called them again to see what was happening, because she really wanted to help. And again, nothing, no response.
After many weeks, she emailed one last time and got a lame “yeah, we’ve been busy” kind of email and nothing else. So she gave up.
She’s a bright, caring woman and has a LOT to offer. She might have been their best volunteer EVER. But they’ll never find out. Because they wasted the opportunity.
This happens every day in nonprofits all over the world and it has GOT TO STOP.
If we are serious about fulfilling our mission to end hunger or homelessness, eliminate euthanasia, get rid of waiting lists for our programs, or whatever it is we’re dreaming of, we cannot afford to waste a single opportunity to add resources to our operations.
Here’s the truth: You need resources to operate. You can’t run your nonprofit from your own pocket. So, everyone who wants to give you money or their time is a precious resource of an unknown value. You have no idea how much the next person who walks through your door might bring to you.
So, until you know otherwise, treat everyone as if they are capable of making a game-changing gift to your nonprofit.
It’ll help you stop wasting fundraising opportunities.
One of the best things you can do when it comes to building relationships with your donors is to work to become their favorite nonprofit. They are probably giving to a couple of other organizations, and all you have to do is shine brighter than they do.
If you’ll stop wasting your fundraising opportunities, and focus on giving your donor a great experience, you’ll see your donors become more loyal and their giving go up.
Then you can change more lives, because that’s what this is really all about.