“How can I make sure that another organization doesn’t steal donors away from my nonprofit?”
I’ve been asked this many times.
Let me put this to rest right now. You can’t “steal donors” from another nonprofit.
People give to the nonprofits and causes that they want to.
There’s nothing you can do to change this. If the donor decides to give to a different cause, it’s because they perceive the new cause to be more worthy of their support.
You can offer someone else’s donor information about your organization, but the decision to give is theirs. Likewise, another organization can offer your donors information about their work.
If your donor goes away, it probably has more to do with your lack of donor relations than anything else.
So, if you’re looking for donors and you think you’ll grab a donor list from another nonprofit and send them all a letter and be flooded with new donors, think again.
The flip side is that you don’t need to worry about someone grabbing YOUR donor list and sending them a letter.
Your best defense is a good offense: Give your donors a great experience, keep them in the loop, and make them feel like part of the team and they won’t ever want to leave.
Bottom line – you can’t steal donors from another organization. Nor can they steal yours.