Have you started a blog for your nonprofit organization and then got stuck trying to come up with content?
I get it. It can be daunting to pull something together for a regular blog post, especially if you’re trying to post weekly.
The success of your blog will depend on both quality and quantity. You must post regularly to get people used to reading, but each post needs to be worth reading. That means you can’t just slap anything together and hit the “Post” button.
Here are 12 blog post ideas for nonprofits that you can use today to create content for your nonprofit’s blog:
- Tell stories about people you are helping. A story ALWAYS works! Remember to keep it short and compelling. Tell the before/after parts of the story and use photos and video for visual impact.
- Re-use stories from your newsletter. Don’t worry – people won’t remember them.
- Re-purpose information from email blasts or social media. Don’t worry – people won’t remember it.
- Listen to what front-line staff are talking about and write about that. Program staff always have the best stories because they interact with your program audience regularly. Get in the habit of asking them what has warmed their heart recently.
- Invite guest bloggers in – clients, staff, Board, volunteers, and donors. Be specific with them when you ask. Ask them to write a short paragraph or two describing their interaction with your nonprofit’s programs.
- Ask questions in blog posts and invite readers to comment. This is a GREAT way to engage your readers.
- Post summaries of events or activities with photos. People love knowing how much you raised. They also love seeing photos of events they attended, especially if they’re in the photos.
- Summarize press releases or link to current news stories. This creates an outbound link to a reputable website which will help your website’s rankings.
- Report back from an event or conference. Share what you learned and how it will help advance your nonprofit’s mission.
- Highlight the expertise of staff or volunteers. This is a win-win because you can publicly thank a volunteer and invite others to volunteer, too.
- Tell about the work of volunteers, the impact they’re having or the number of hours of time that have been donated. Being able to share that your volunteers donate 692 hours this month sends a strong message that your nonprofit is well supported.
- Share a couple of pertinent statistics of your work. One or two well-chosen stats can be really helpful. For example “our animal shelter saw a 10% increase in adoptions this month”.
Once you get in the habit of writing blog posts, it will become easier and you’ll get ideas for content in lots of places.
I have several clients who are telling part of a story in their print newsletter, then telling the rest of the story on their blog along with photos or video. It’s a great way to drive traffic to your blog/website.