Giving is an emotional act

Understanding why people give is essential to having a successful fundraising plan.

Let me tell you something – giving is very emotionally based.

Donors feel sympathy, empathy, guilt, or some other emotion when they donate.

Knowing which emotion triggers donations to your organization can help you be more effective in fundraising.

You can create marketing materials and campaigns to evoke those emotions to raise more money from established donors and attract new ones as well.

Giving is an emotional act.

Don’t make the mistake of thinking that your donor gives simply for the tax deduction.

Donors give because they want to make a difference, because they want to give back, or for any number of other reasons.

Tax deductions aren’t usually the top reason for giving.

Get to know your donors and why they give.

It will help you build those all-important relationships with them.

By | 2013-09-19T07:30:33+00:00 September 19th, 2013|Building donor relationships, Communicating with donors, Fundraising|1 Comment

About the Author:

Sandy shows Founders and leaders of small nonprofits how to fully fund their big vision so they can spend their time changing lives instead of worrying about money. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to mastering donor-based fundraising, inspiring their donors to give often and give big.   Learn how to raise the money you need to fund your new nonprofit without begging, doing without, or paying out of your own pocket.   Click here to download our free ebook Fund Your Dream.

One Comment

  1. [Headlines] Speakers’ Bureau Ideas | September 24, 2013 at 9:02 am - Reply

    […] Giving is an emotional act Understanding why people give is essential to having a successful fundraising plan. Donors feel sympathy, empathy, guilt, or some other emotion when they donate. Knowing which emotion triggers donations to your organization can help you be more effective in fundraising. By Sandy Rees […]

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