You have four weeks to reach your fundraising goals, meet those membership objectives, and secure financial commitments for next year.
Now, before you shut off your computer to go running through the office screaming the sky is falling, let me share with you some good news.
You have enough time for fundraising. You can do this. As long as you get out of your own way.
Here are some tips for staying focused and avoiding the year-end fundraising overwhelm.
1. Do only those tasks that will bring in the dollars (whether immediately or in the long run). Wasting an afternoon cleaning up your office is like straightening your home as the floodwaters rise. It’s a complete procrastination tactic and you ain’t got time for that.
2. Concentrate your time on those donors that can bring the most support to the organization. That means reaching out to your major donors for a in-person meeting or a nice personal phone conversation. It means reconnecting with past donors asking them to give again and getting event sponsors back on board.
3. Connect with your clients. Take some time to visit the front lines of your organization to remind yourself why you are so passionate about your job.
4. Take great care of yourself. You can’t be the best fundraiser you can be if you are exhausted, cranky, stressed, and on edge. Take relaxing lunches with friends away from the office, pamper yourself with massages, take long refreshing walks, and get lots of sleep.
With these four tips, you will be on your way to ending 2013 with a fundraising bang.