Your website is vital to keep your nonprofit running by enabling you to connect with donors, volunteers, and members that provide needed support. However, figuring out and implementing the exact features that lead your website’s visitors to become long-term supporters can require trial and error, especially for organizations lacking a tech background. But what constitutes a well-designed and successful website?
Nonprofit and association website design is often understood subconsciously. We react positively when we find a website with strong, well-structured design, but it can be difficult to articulate what made the design strong. You should take inspiration from websites that you enjoy interacting with and that offer a positive user experience, but understanding why those features create that experience will be instrumental in helping you upgrade your organization’s website.
To help your nonprofit build a website that will continue to be useful as your nonprofit grows, this article will explore key elements you should know about and implement in your own design, including:
- Regularly Updated Content
- Accessibility Features
- Interactive Media
- Recurring Donor Options
- Matching Gifts
Many of these elements can be added to your website relatively easily with the write content management system (CMS), but if you find yourself running into technical issues, don’t be afraid to reach out to a professional nonprofit web design agency. Your website is one of your most valuable assets for engaging your donors, and leaving parts of it dysfunctional isn’t an option. Plus, the right web design experts can become a long-term partner in helping you craft a successful website.